For the first time since 2002, Pharmaceutical Research and Manufacturers of America updated its voluntary Code on Interactions with Healthcare Professionals, establishing several new guidelines, including a crackdown on gifts to physicians.
The revised code, which goes into effect in January 2009, prohibits distribution of noneducational items to healthcare professionals. This even includes small gifts, such as pens, notepads, mugs, and similar “reminder items” with company or product logos on them, even if they are practice-related.
The other change is that companies are not permitted to directly pay for meals...
No more Viagra pens, no Nexium matching stapler/tape dispensers, no waiting list for reps bringing free lunches! I'll bet the Clinic ladies have something to say about this!
Wednesday, July 30, 2008
Look for prescription prices to drop next year
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